CtoC White Papers

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7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 08 Feb 2021 | Published: 24 Oct 2019

TechTarget

Identifying and Overcoming Buying Group Blindness
sponsored by TechTarget
WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 08 Feb 2021 | Published: 31 Dec 2018

TechTarget

Use Intent Data to Adapt Account Strategies in a Shifting Market
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.
Posted: 08 Feb 2021 | Published: 05 Aug 2020

TOPICS:  Sales
TechTarget

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Unified management supports the convergence of healthcare assets
sponsored by IBM
WHITE PAPER: This white paper demonstrates how enterprise asset management can help improve clinical outcomes while lowering the cost of care and ensuring compliance. View now to learn how health IT leaders can more easily manage the increasingly sophisticated assortment of devices, tools and technologies that make high-quality health care possible.
Posted: 24 Apr 2013 | Published: 24 Apr 2013

IBM

LaSalle Solutions Achieves a 60% Reduction in Development Time Using Adeptia’s BPI Platform
sponsored by Adeptia
WHITE PAPER: This informative paper introduces a new approach that is enabling early adopters to support faster and more effective supply chain improvements by using a business process integration (BPI) approach. Discover how early adopters are realizing savings greater than 50% when compared to traditional techniques.
Posted: 11 Jun 2013 | Published: 15 Nov 2012

Adeptia

Data Monetization Strategies: Make and Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Are you sitting on your data with no plan? Do you know how to capitalize on information you already have? This whitepaper dives into the world of profiting from data. Access now to discover 4 essential steps to getting started, as well as challenges to overcome and a discussion on the importance of data integrity.
Posted: 26 Oct 2015 | Published: 26 Oct 2015

Information Builders

How to build a better sales team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd